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Marketing Analytics and Data Science
December 2, 2019 @ 8:00 am - 5:00 pm CST
Marketing Analytics and Data Science will provide the attendees with the opportunity to gain real-world perspectives on how to pull out trends and insights and apply technology and methods that effectively help solve business problems and create profitable solutions. The main topics of discussion will include Building the team, the culture and the infrastructure, When Machine Learning & Marketing Converge, Driving Revenue & Customer Value with Data, Marketing Attribution & Measurement, Data, Privacy & Governance, Trends, Tools & Techniques, etc.